While the focus of discussions about AI and documentary often revolves around the dangers and ethical dilemmas of generative AI, we aim to center this session around a more nuanced landscape of AI application cases. We discuss the potential of AI in audience design and marketing as a powerful tool to make sense of data and deepen connections with audiences. From “social listening” to predictive analytics, from personalized content recommendations to targeted advertising and more – how can non-fiction filmmakers use these technologies to create lasting and meaningful relationships with viewers and successfully navigate the ever-evolving boundaries at the intersection of technology, ethics, and storytelling?
Italian participant: Enrica Capra – Founder and CEO, Graffiti Doc
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