Italy for Movies and Sky: a partnership agreement to promote Italy

Italy’s location and production incentive portal announces a memorandum of understanding with Sky Italia, institution that has always engaged in promoting Italy’s cultural, film and audio-visual industry and whose continuous investment in the country and her development is a demonstration of trust and confidence, as an additional tool for territorial promotion in assisting the internationalization of the domestic audio-visual sector.

Meeting

The Italy for Movies portal, commissioned by MiC/DGCA and managed by Cinecittà in partnership with Italian Film Commissions, announces a partnership agreement with Sky Italia. The agreement will create a series of joint initiatives aimed at promoting the Italian locations used in Sky productions on the portal, in addition to communication and promotional activities to showcase the regions through audio-visual products. The panel offers the opportunity to report on the renewed partnership between Cinecittà/Italy For Movies and Italian Film Commissions to further strengthen the informational role of the portal which is increasingly a key tool for domestic and international audio-visual productions.

Participants at the meeting:
Chiara Sbarigia, Cinecittà President
Nicola Borrelli, Director General Cinema e Audiovisivo of Ministry of Culture
Margherita Amedei, Senior Director Cinema, Sky Italia
Marco Valentini, Head of Policy & Affari UE, Sky Italia
Cristina Priarone, President of Associazione Italian Film Commissions

Presenting the portal:
Carmen Diotaiuti, Vice-Editorial Director IFM

Moderator:
Bruno Zambardino, Cinecittà/DGCA of MiC